Our Story

FORM was founded in 2012 in the University Park neighborhood of Dallas, Texas and in 2018 expanded to West Hollywood, CA. At Form we focus on quality ingredients, health and happiness.

founder

We provide the best in natural + quality hair care products.

— Whitney Haynes, Founder

Healthy Hair is
Our Motto

We are dedicated to ensuring that our customers hair is healthy by sourcing natural hair care ingredients.